Xura

Primary colours

To ensure our logo is represented clearly, an area has been defined where no other graphic element or typography should appear. This exclusion zone is defined by the height of the 'X' as shown. This formula applies regardless of the reproduction size. Please note When using these colours, only use RGB for screen use and Pantone/CMYK for print. If in doubt, use RGB as the default as this can still be printed digitally. When printing, always try to use the Pantone 2097 for the Xura Purple.

Xura Purple

R137 G88 B255

#8958ff

Pantone 2097

C72 M70 Y0 K0

Xura Dark

R51 G53 B68

#333544

Pantone 282

C80 M70 Y47 K51

Xura Mid

R160 G160 B190

#a0a0be

Pantone 7445

C43 M36 Y13 K0

Xura Light

R225 G225 B230

#e1e1e6

Pantone 664

C14 M10 Y8 K0

Secondary colours

We have three secondary colours which each relate to one of our three business units.

Please note

When using these colours, only use RGB for screen use and Pantone/CMYK for print. If in doubt, use RGB as the default as this can still be printed digitally.

Xura Magenta

Pantone 2592

C46 M68 Y0 K0

R215 G86 B247

#d756f7

Digital Communications

Xura Blue

Pantone 306

C70 M0 Y0 K0

R0 G185 B255

#00b9ff

Monetization

Xura Turquoise

Pantone 3242

C62 M0 Y29 K0

R0 G229 B214

#00e5d6

Turquoise

Secondary colour usage

The relevant secondary colour should be used as a key highlight when communicating information about a specific business unit. These colours must not be used for anything which does not relate to the relevant business unit, except in purely functional occasions where extra colours are needed, like charts and graphs (see below)