Typography

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Typography is a key and distinctive part of the Xura brand. It helps us communicate our core values in a confident and consistent way. Our primary typeface is Replica, and it should be used whenever it is available.

Formatting headlines

Headlines are set in Replica Bold using the formatting outlined on this page.

Tracking

Type should always be set to 'Optical' and at a tracking value of -10.

Leading

Headline leading should be set to 100% (set solid). Eg. 60pt type / 60pt leading.

Colour

Headlines should always be Xura Purple.The breakdowns can be found in the colour section of these guidelines.

Hierarchy

We use different weights and formatting depending on the purpose. Please use the correct weight for its purpose to ensure brand consistency. 1. Headlines should always be in Replica Bold, 100% leading and -10 Optical tracking 2. Intro copy is set in Replica Light with Optical tracking, set at 0. The leading should be set to Auto. 3. Sub heads are set in Replica Regular with Optical tracking, set at 0. The leading should be set to Auto. 4. Body copy is set in Replica Light with Optical tracking, set at 0. The leading should be set to Auto.

System Typeface

Our default font for internal facing communications and general day to day use (PowerPoint, word documents and emails)is Calibri.

Please note

This should only ever be used where Replica is unavailable