Our logo is one of our most valuable assets and helps distinguish us in our market.
It shouldn't be altered or modified in any way. The master artwork should always be used to ensure our identity remains consistent.
Exclusion zone
To ensure our logo is represented clearly, an area has been defined where no other graphic element or typography should appear. This exclusion zone is defined by the height of the 'X' as shown. This formula applies regardless of the reproduction size.
Reversed Logo
When used on a purple background the reversed logo should be used.
Mono Logo
In exceptional circumstance in which the logo requires to be produced in black and white, a mono logo can be used.
Sizing and Positioning
To ensure our logo is represented clearly, an area has been defined where no other graphic element or typography should appear. This exclusion zone is defined by the height of the 'X' as shown. This formula applies regardless of the reproduction size.
Incorrect Uses
In order to maintain the integrity and consistency of the brand, our logo must not be altered in any way. As such the master artwork files should always be used, and never edited.
Some common incorrect uses are shown here.
